Why strip your laundry?

Traditional methods aren’t working

Today’s detergents are leaving your soft goods dirty. Laundry stripping is a DIY soaking method that deep cleans the buildup in your fabrics and soft goods, removing dirt, grime, dyes, and other impurities. Launderful is the first to develop an all-natural, biodegradable laundry stripping powder with a gentle, science-based formula. Streamlined into a quick-pour packet, SuperSoak ensures exact measurements — which means more time for you to do what you love, and less waste in landfills. We believe in better laundry care, for everyone. With SuperSoak, you can finally start fresh.

Clean you can see

Taking the lead with Launderful

No stranger to long days and tough stains, we know how challenging it can be to get your hands on effective, affordable products with transparent ingredients. Existing mass market laundry detergents often involve a mystery mix of a long ingredient list that none of us understand. For many of us, we’ve been convinced we’ll need a stew of toxic chemicals to do the job right. At Launderful, we go deeper. We’ve looked closely at everyday laundry care products, and we’re proud to share our answer to laundry woes with our neighbors. Launderful started with an individual curiosity for a deeper clean, and it evolved into a company with a much deeper mission. Launderful is rethinking laundry practices for the modern world, because we believe our soft goods deserve safer, more effective cleaning methods — and we’re here to make it happen.

Deep cleans better than any other laundry stripping product

Freshens, fluffs, and softens your fabrics and soft goods

Reduces impact with Earth-friendly ingredients and packaging

Removes invisible odors, residues, dirt, oils, and buildup

Sustains your belongings, saves money, and maintains quality

Offers a safer, gentler, easier-to-use solution for sensitive skin